In this article, we are going to talk about email advertising in detail. Read on the given review explaining in detail the concept of advertising through email. Let us take a look:
E-mail advertising can be defined as techniques of direct marketing in which the primary means of advertisement is an email, also known as electronic mail. The message represented in the ad is communicated to an audience trough email. In other words, each e-mail which is being sent to the potential customer or even the existing buyer can be considered as e-mail advertising. However, the advertising through email can also be used to refer these things also-
-Sending e-mails with the aim of strengthening the relationship of a business house with its present or previous customers and to promote customer faithfulness and repeat business.
- Sending e-mails with the aim of get hold of new customers or winning over current customers to buy something instantaneously.
- Sending online ads by attaching them in the e-mails sent by other companies to their customers, and There are advantages and disadvantages to using traditional advertising mail in comparison to e-mail.
There are certain advantages and disadvantages associated with online email ads, which have been mentioned below:
The concept of email advertising is popular because of various reasons such as it offers exact return on investment tracking facility and has proven to be yield good results when carried out in a proper manner. You can reach significant numbers of e-mail subscribers as the reach of email is quite wide.
The spam emails sent by various companies which is other an unethical medium of online ads is considered as the biggest disadvantage associated with the advertising through email concept.
We really hope that you find the above article about email advertising useful and it has helped you get the comprehensive knowledge about one of the most effective ways of online advertising – the email advertising.